In Bjorn Casey’s “The Science of Hit Songs,” he correlates the relationship between popular music and public perception. By taking the results from Matthew Salganik’s study – a sociologist at Columbia University – Casey found that most people make their “music purchases based partly on [their] perceived preferences of others,” (Casey 109). They came to this conclusion by giving participants not only a list of songs, but also how many times each song had been downloaded. And as a result, they found that “regardless of quality,” the participants selected the songs that had been downloaded the most.
At first I was a little skeptical of these results as I naively reasoned that hit songs must be a hit because they’re undeniably good. But then I thought about all the “hit songs” that have played on the radio recently and how devoid of quality some of them are. The lyrics seem like they’re on constant repeat while the beats seem basic and boring. But then Matthew Salganik said something that changed everything – “People are faced with too many options…Since you can’t listen to all of them, a natural shortcut is to listen to what other people are listening to,” (Casey 110). This is especially true in today’s fast paced society where not many people are afforded the time to sit back, relax and check out music all day. Instead, the listeners of today’s society are more inclined to go on Youtube or Pandora and click on the song that has the most hits or views. Even I’m consistently guilty of checking out new songs that were introduced by word of mouth or online and there’s really nothing wrong with that because that’s just the way it is in today’s world.